This isn’t the first time (and probably won’t be the last) that we write about Local Services Ads, so if you’re unfamiliar with LSAs (sometimes called Google Guaranteed), check out some of our past posts on the topic: “What’s New with Google Local Services Ads? (A Lot.)” is a great place...
When it comes to branding your home performance or HVAC business, have you differentiated your business model and value proposition, or are you stuck adrift among dozens of other companies that look just like yours? You're most likely delivering a level of service that is head and shoulders...
ec_webinar_brand_sea_of_sameness_030822.pdf
ONE MINUTE MARKETING Overwhelmed by the amount of acronyms and marketing shorthand being used in the industry today? If you’re running a home performance, solar, or HVAC company, it can feel like you have to learn a second language (“Marketing Speak”) just to grasp some of the fundamentals...
By Macie Melendez Matt Hargrove is the president of Total Home Performance, a Maryland-based home performance company that improves the health and efficiency of homes. His company does it all—from weatherization services to crawl space encapsulation. To show that off, they created a video...
Have you ever wished there was a Digital Marketing Guide for Home Performance companies? Look no further! Click here to check out Energy Circle's Complete Guide to Digital Marketing Fundamentals for Home Performance Companies , where they cover everything you need to know about...
ec_guide_to_home_performance_digital_marketing_fundamentals.pdf
by Shawn Cohen Over the last six months, we’ve talked at length about how the coronavirus pandemic has impacted businesses in the better building and clean energy industries. We’ve explored how consumer search and purchasing behavior has changed and the effect those changes have had on...
By Cory Allyn Will the COVID pandemic finally end? Will Google solve their proximity bias problem? Will our Energy Circle webinar ( and podcast! ) host Jake Van Paepeghem be able to top his critically acclaimed performance as 2020’s webinar host of year? At the end of 2020, as is...