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Recruiting 101: 5 Ways for Contractors to Improve Their Hiring Strategies

  • 1.  Recruiting 101: 5 Ways for Contractors to Improve Their Hiring Strategies

    BPA Staff Member
    Posted 05-18-2022 14:26

    Positions in the trades are getting more attention as opportunities for fulfilling and lucrative careers, but that doesn't mean that hiring has gotten any easier-yet.

    If you're reading this, it's likely that you aren't seeing the results from your current recruiting efforts that you were hoping for, but you're still committed to finding the best possible candidates for your team.

    You're smart to double-down on the recruiting process-hiring good people in the trades isn't impossible, even if it might feel that way right now! It just takes a slightly different approach than traditional office-based recruiting resources suggest.

    As experienced digital marketers for contractors, the Energy Circle team can say with confidence that putting in the work to reach people who will show up and represent your company well can and will pay off with the right approach for your business and your market.

    One of the most effective ways to find success in hiring is by developing a strong digital marketing strategy to back your recruiting efforts. After all, a majority of job seekers are learning about jobs online, and nearly half are also applying to jobs online according to a 2015 study from the PEW Research Center, and these numbers have likely gone up since the study was conducted.

    As digital marketing professionals, the Energy Circle team knows a thing or two about maintaining a strong online presence and can help you use your online presence to attract qualified candidates for your job openings. 

    Continue reading on the eJournal

    Macie Melendez
    Editor in Chief, Building Performance eJournal
    Building Performance Association
    Moon Township PA